CASE STUDY | BRAND DEVELOPMENT

The House of id

Logo | Art Direction | Brand Development | Design

Dara & Paige needed a logo, brand and website for their new short-term, disability-friendly rental, which also doubles as an online and guest shop filled with vintage treasures. We designed a logo, brand and various print and web collateral reflective of their retro-modern aesthetic, along with a website that featured the house and online shop.

Primary Logo, Sub Logos & Emblems

The primary logo suite includes: full, short and full-alt; Emblems and secondary logos were created for various applications.

Brand Suite

Color, typography system and pattern.

Print Collateral

Dara and Paige’s unique voice made for a seamless transition to the brand collateral, most notably on the promotional card.

Website

The website houses id’s online vintage shop, and will soon contain booking access to their short-term rental, along with their super-exclusive guest shop. Found at thehouseofid.com.

Dara and Paige came up with their blog name of ‘idiocies’, so we designed a logo to reflect the whimsical nature of their content.